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The New York Times, June 2017
Model Apartments Where Designers Run Wild

The interior designer Ken Fulk had a similar objective for three model units at Henry Hall, a 225-unit rental at 515 West 38th Street. From the Imperial Companies, the building has apartments ranging from studios starting at $3,350 a month to two-bedrooms starting at $6,995. Mr. Fulk equipped a studio with a four-poster bed with multicolor zigzag bed curtains installed in an alcove with matching wallpaper. “Some people will love it, some people will hate it,” Mr. Fulk said. “But even if you don’t like it, you’ll remember it.” Eric Birnbaum, a partner at Imperial Companies, added: “We wanted to take a position and create a brand. If you’re doing it right, in our minds, you’re going to offend certain people. But others will really like it.”

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