Collaborating from the very start with Big Night Restaurant Group, we set out to create what we fondly called “a daytime drinking establishment.” We quickly transformed a 1,500-square-foot space in the Financial District into a retro-styled oyster bar. Serving champagne and craft cocktails alongside raw bar offerings and seafood classics, we wanted to evoke a dapper vintage style mixed with a dash of the exotic. 

With just 66 seats in total, Leo’s Oyster Bar was designed to be a cozy and glamorous jewel in the heart of San Francisco. We chose to go all-in with an evocative tribute to the great cocktail bars of the midcentury. Working with the clients on the branding and the custom pink-and-green tropical wallpaper, we envisioned Mad Men’s Don Draper on a visit to Palm Beach—equal parts masculine and feminine.