Instagram co-founder and CEO Kevin Systrom and his now wife, Nicole knew they wanted to have a memorable, if not a bit unconventional, wedding. Their wedding day started with an alfresco ceremony at the Beaulieu Vineyard in Napa, CA followed by brunch under a canopy of vines. After the first dance and cake, the 180 guests returned to their hotel to discover custom masks had been delivered to their rooms in their absence—a subtle nod to the day (Halloween).

The night began in the wine caves of the Clos Pegase Winery, which had been decked out in heavy, draped burgundy curtains; jewel-toned velour seating areas; and tall candle-burning chandeliers. Donning their own masks Kevin and Nicole led their family and friends out of the caves to the tented dance floor where they danced the night away under magical floating candlesticks.